First Day of Christmas Promotions

CliC It for Christmas Buy 2, get 3rd 50% Off.  See details below. If you are constantly losing, dropping, breaking, scratching and replacing eye wear we have the solutions for you! Get your clic's for every occasion. The patented magnet that holds them in place at the bridge of your nose keeps your Clics in place during just about any activity. The glasses were designed by Ron Lando of California originally created for NASA for astronauts requiring glasses that were "anti-gravity." Ten years later the product has become very popular and reached world wide success. Along with functionality, convenience and durability that come with every CliC you also get comfort and style.  And you'll have a hard time losing them when they are always around your neck. Clic's are available in reading powers of +1.25, +1.50, +1.75, +2.00, +2.50, and +3.00.  We can also custom make them to your exact prescription if you have a different power or want to use them as your regular everyday glasses.  Red, Black (Long), Clear, Dark Tortoise, Light Tortoise, and Blue frame colors available.
Buy 2, get one 50% Off! *Note: Order today, Promotion is good for until Dec. 8th. Buy 2 at original price get the 3rd 50% Off!
READERS CliC readers are a new advance in eyewear with substantial improvements over the traditional solution to reading only glasses. The most innovative feature is the patented magnetic closure. This allows CliC readers to use a combined adjustable headband and neck strap which means not only do CliC readers stay in place while you are wearing them but also hang comfortably when not in use. You will never misplace your readers again. Other features include: Rugged, lightweight construction for ergonomic and long durability. Assorted colors. If you want a specific color, call or email for availability	GOGGLES Comfort and convenience. Clic goggles are connected to a molded form-fitting head band rather than an ordinary elastic strap. To wear, snap the goggles together via the high powered neodymium magnet located at the nose bridge. To disconnect, just pull the eye pieces apart and hang them around the neck. Clic goggles have been wind tunnel tested to stay together up to speeds of 130mph. Good for motorcycle riding, biking, skiing, Wind surfing (they float!) or anytime you want to control wind. Stay Tuned! This is day one of our 12 days of Christmas event. Stay tuned tomorrow for the next great gift idea!  And don't forget to use your reward points to save even more!

November Newletter and Deals

The Power of Polarization!

      Polarization is a great quality to have in your lenses and offers so many benefits. From a car ride, a day in the sun or a boating trip you will want your very own pair of polarized lenses. Here at A Sight For Sport Eyes we offer custom make glasses with the added technology of Polarized lenses to enhance your daily activities. Along with good UV protection it also blocks glare. This can become a safety issue when driving. Glare is the number one complaint and/or reason for car accidents. It has been tested while driving 50mph you will have 23 feet of additional stopping space with polarized lenses.

Polarized Promotions! Order ONE pair of polarized prescription lenses in the month of November and receive 20% of your lenses OR Order TWO prescription glasses polarized or non-polarized and receive 50% off second lens price. *note: when using this discount it is limited to the month of November and is not valid with other Promotions.  Discount will not be reflected in cart but will be taken manually. Use coupon code NOVNEWSLETTER.

Check out whats new in the world of Transitions: SOLFX Transitions Solfx are Polarized Photochromic (light changing) lenses that are activated by UV light, the lenses darken to match the changing conditions. They are available in Ash or Caramel colors. Ash is similar to a Gray filter in that it transmits color evenly and promises true color recognition. These are great for fishing, boating, running, rock climbing, and driving. The Caramel color is similar in contrast to a Brown in that it improves contrast and depth perception for the wearer.  Caramel is good for fishing, boating, mountain biking and general purpose use. SOLFX is only available in plastic lens material which would work for all low eye risk activities like driving, fishing, golf, etc. SOLFX is not yet available in polycarbonate for full contact or ball sports but it is in development for the future. If you would like to know when they are available in polycarbonate, email us and we'll let you know! Holiday Promotions Coming Soon! We have a full list of holiday promotions starting about Thanksgiving. Stay tuned for great deals this holiday season.

October/November Newsletter

Time to Goggle Up!! Don't wait till the snow hits, be prepared and order today. Here at A Sight For Sport Eyes we carry a wide variety of options to best suit each individual needs. From kids to adults, prescription to non-prescription, and if you are needing a new goggle or just a replacement lens we can help. Get ride of those old scratched up lenses and update your goggle. Check out Bolle and Smith for a new replacement lens. The new Bolle catalog has been updated on our web page at sporteyes.biz, check out what we have to offer for your goggle.  (Note: Smith no longer lets us offer the complete catalog online. See www.smithsport.com for options and we can special order anything you see here for you.) Order in the month of October or November and receive 10% off snow goggle replacement lenses!! Coupon Code: SKI2011

Smith It If you are looking for one goggle that can be used in different weather conditions, check out the Smith selection. Many of the styles have the interchangeable lens options. This is great to help adapt to the different weather conditions and have the best vision. Smith currently does not allow us to show all the Smith product on our web page, but if you go to smithoptics.com and check out the catalog we can order any of their product for you through phone or chat. **Also check out our line of Ski Helmets** Bolle Have a prescription? Bolle can take care of you. With many styles of bolle they have what is called an insert or adapter that fits inside the goggle allowing one to see with their personalized corrections. Bolle are also great goggles if you are looking for the interchangeable quality. Check out the different styles and take advantage of the the 10% discount on additional lenses.

Brands that we carry that have snow goggles: (click on the brands below to check out our webpage) -Smith -Bolle -Julbo -Hilco Unsure how to tell which goggle you have?  Check out our blog for help. COMING SOON!! UVEX This is a family owned company out of Germany that started making Ski goggles in 1931. Uvex has a fully integrated collection of goggles, lens options, helmets and sunglasses that work seamlessly together to ensure optimum performance and protection. With in the next month we will have Uvex uploaded to our web page. Don't forget to check them out!!

Beware of Bad Information

Today has been one of those days where we had customers given bad information by other optical shops or misleading information on their website. So I thought I'd take the time to write about it.

First, local optical shops and doctors don't like you buying online.  It is obvious why, the local shop isn't getting the business. So what do they do? Tell you lies to scare you into not purchasing online.  There are two things that these bad local optical shops don't get.  First, most customers aren't that stupid. They usually will get a 2nd opinion just like you would get if a doctor told you something couldn't be fixed or cured. This just makes their company look bad in the future.  If the customer needed something done locally like bifocals, progressives, contacts, etc. all of which we don't do online, they now will go elsewhere.  So instead of just losing the one sale of sports goggles (which most local places have a poor selection of anyways--thus the reason the customer went online), they lose a customer for life.  Our goal is to be as honest as possible, even if that means us losing the sale.
This is why we don't offer progressives or bifocals online and suggest that you only do this locally. They need to be properly measured and we know we can't do online and give you the best product for you needs.  We could easily just use a "standard" fitting height as many online dealers do. But what may end up happening is that you either have to hold your head at an unnatural position or you won't be getting your right prescription in the lens (looking above or below the right power for distance).  And that doesn't serve you as the customer. It serves only the pocketbook of the seller.


The second thing we see a lot in the industry is online dealers giving misleading information to tempt you to order at a lower price point.  We try to be very upfront. We have reasonable prices for high quality products.  We don't offer you lower price points for crappy lenses and then try to "upgrade" you to the better quality lens.  Again, these online dealers think that you are more apt to purchase from them if they offer the lowest price possible.  But again, customers aren't that stupid. Most people know like with all goods and services, that you get what you pay for. So most customers will research why the price is so much lower than others.  What they will find out is they are mass produced lenses, usually from China with poor optical quality loaded with a bunch of distortion.  Again, these online dealers don't understand that when the customer gets the product home, they will be disappointed and thus will both never buy from them again, or may just demand a refund.   So now you made that sale, but where is that next sale coming from?  Don't get me wrong, there are customers who just want the cheapest price.  And that is fine.  But if you want quality, pick a company that tells you that you are getting a high quality, major name brand lens.  We use Essilor, Zeiss, and Hoya most often, with some other brands here and there for specialty lenses.  We don't use any low grade lenses just to lure you in with a low price.  Just be leery that after you purchase, they may be contacting you to upgrade telling you what you bought is low grade and you really need the higher grade lens. We don't try to upsell you after you order. We only offer you one grade of lens--high quality. 

I had a customer show me an article in the local newspaper about an online optical company who thrived on his bad publicity.  The bad service and bad product created so much bad publicity, it was making him rank high online with all the links to him.  Basically, the owner stated in the article that as long as his bad service gave him free publicity and high sales, he would continue to offer poor service and poor quality because he only cared about his bottom line. Shameful, but that is what happens when buyers don't research the companies they buy from. Since reading that article, I have started reading testimonials and online reviews of a company before I make any major purchases in my life.  And I understand that you can't please everyone all of the time. So even if a company has one or two bad reviews but the company took the time to respond and give a reasonable explanation or resolution, I know it is a quality company. 


You'll find that companies offering the same quality lenses will often be about the same price.  Our costs are all about the same and we need the same margins to stay in business. (also see our blog post on Transition lenses--another misleading thing companies do is offer you older generations of Transitions so they can give you a better price--but what you are paying for is outdated technology).  
So if there is just a few dollars difference in price, go with the company that you know will take care of you now and in the future.  We've been around for 15 years now and there is a reason.

Until next time,
Shannen Knight, ABO Optician

Sports Eye Injury Prevention Awareness Month

Sport Eye Injury Prevention awareness month!   Check the facts: - More than 600,000 eye injuries related to sports and recreation occur each year -Over 85% of children do not utilize protective eyewear in situations that represend a rick of eye injury -Every 13 minutes a person with a sports related eye injury visits an emergency room Sports are the leading cause of eye injurys and with the appropriate protection 90% of all eye injures can be prevented. Don't let your child become a statictic, help protect their eyes. Here at A Sight For Sport Eyes we have protective eye wear for every sport and age group. We are here to protect you. Prescription or not protective eye wear is the way to go. Go to www.sporteyes.biz and check out your options today. If you are looking for a specific sport in mind for appropriate eye wear we have made it easy to navigate. Once you are on the home page you can click on "eye wear by sport" and choose what sport you are looking for and our reccomendations will come up. Don't wait till is it too late, prevent an eye injury today. With a purchase of safty rated frames and RX lenses get 50% off anti fog coating!!  Use Coupon Code SEPTNEWSLETTER (excludes prescriptions over 6.00 total power--sphere and cylinder combined and Hilco Zoom style goggles). Anti Fog Coating:  Opticote's Fog Free eliminates the “white wall” effect that occurs when making the transition from one temperature to another. Fog Free is a thermally-cured coating found to be superior to other applications. Whether it’s a matter of safety or convenience, with Opticote's Fog Free the quality of vision is never compromised. here is no guarantee your lenses will not fog with this coating but it will work better than a non-coated lens.  Fogging is an individual issue depending on how much body heat is generated and how much airflow there is on the eyewear worn. Periodic rejuvenation of Fog Free coating is recommended for optimal performance.  Note: Cannot be applied to tinted or Anti-reflected coated lenses.

Don't let this be you. Protect your eyes!

Protective eyewear can cut down on sports injuries | The Republic

Protective eyewear can cut down on sports injuries | The Republic

Smith's Change of Internet Policy

Sad news.  Smith Brand has changed it internet policy making it impossible for us to carry the full line of Smith products.  The new policy will wipe out small online retailer distributorship and you'll be left to only get stuff from big box retailers with no customer service.

Big box stores don't have all employees personally test or get informed about each brand and product. As a small retailer, we can personally recommend products based on our own experience and feedback from other customers.  With the new policy, small retailers like us can't recommend the Smith brand anymore because we won't be able to sell it.  We specialize in knowing our products well to help you make the most informed decision about the products you need for the sports you do.  But now we can't recommend a good product because we aren't able to sell it.  I don't know what we can do but if our customers can contact them about this policy, maybe it will help!  Their website is www.smithsport.com.